Abercrombie Won by Leaving Teens Behind. Sibling Brand Hollister Is Taking the Opposite Approach.

Jul 22, 2024 | Uncategorized

Abercrombie & Fitch Co. wowed Wall Street when it turned around its namesake brand, partly by shifting its focus from teenagers to adult women. Now the company will find out if it can give a similar boost to its Hollister brand as it sticks with high-schoolers.

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